Will Constellation Brands say “Marketing”?

Constellation Brands said “Marketing” 15 times on its Oct 7, 2026 call (FY27 Q2), and on each of its last 8 calls: 13, 11, 7, 5, 1, 7, 5, 15 times. As of Oct 24, 2026, Constellation Brands said “Marketing” on 2 of 2 calls with a settled Polymarket mention market since Jul 1, 2026 (100%), most recently on Oct 7, 2026. Parrot’s p for the next listing is 94% (n=2, from settlement history blended with transcripts), not a forecast.

94%from settlement history blended with transcripts · n=2counts: anyone
Last 10
2/2Last 10 settled, oldest to newest: yes yes
Streak
said the last 2 times
Counts
anyone
Updated

Where it was said

quotes of at most 25 words; select an appearance

Constellation Brands

Marketing

Probability
94% · n=2
Settled
2/2 (100%)
Last calls
said in 8 of 8

Next listing counts: anyone

FY27 Q2 earnings call, Oct 7, 2026 · said 15 times (counts)

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Counts: anyone

15 counted (2 in prepared remarks, 13 in Q&A).

Nick Finkcompanyprepared · 2:14Hear it 2:10, Nick Fink In transcript

…high end of that range. Second, our increased investments and focus on marketing are working. We were the number one dollar share gainer in beverage…

Nick Finkcompanyqa · 5:33Hear it 5:30, Nick Fink In transcript

…shareholders. That's just going to come back to our evolved focus on marketing, our enhanced execution, discipline, and pushing the organization to continue to deliver.…

Every match in the transcript

FY27 Q1 earnings call, Jul 1, 2026 · said 5 times (counts)

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Counts: anyone

5 counted (0 in prepared remarks, 5 in Q&A).

Garth Hankinsoncompanyqa · 15:22Hear it 15:16, Garth Hankinson In transcript

…COGS. Then we had 10 basis points of headwinds related to incremental marketing, mostly to support the World Cup that is happening now, as we…

Garth Hankinsoncompanyqa · 15:46Hear it 15:43, Garth Hankinson In transcript

Keeping in mind, we've increased our marketing spend expectations for the full year to drive incremental marketing investment, particularly around the World Cup and college…

Every match in the transcript

FY26 Q4 earnings call, Apr 9, 2026 · said 7 times (counts)

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Counts: company speakers + operator (not listed here; the usual rule)

4 counted (2 in prepared remarks, 2 in Q&A); 3 by speakers the rule does not count.

Nicholas Finkcompanyprepared · 2:59Hear it 2:53, Nicholas Fink In transcript

…leading portfolio in high-end beer, a reshaped wine and spirits business, best-in-class marketing and sales capabilities, and a proven playbook that continues to deliver consistent…

Every match in the transcript

FY26 Q3 earnings call, Jan 8, 2026 · said 1 time (counts)

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FY26 Q2 earnings call, Oct 7, 2025 · said 5 times (counts)

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FY26 Q1 earnings call, Jul 2, 2025 · said 7 times (counts)

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FY25 Q4 earnings call, Apr 10, 2025 · said 11 times (counts)

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FY25 Q3 earnings call, Jan 10, 2025 · said 13 times (counts)

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Every settled listing

newest first · 2 shown
Every settled listing of this word, newest first
DateListed asVenueResultOur count
Oct 7, 2026MarketingPolymarketYes15
Jul 1, 2026MarketingPolymarketYes5

Questions

How many times did Constellation Brands say “Marketing” on its last earnings call?
Constellation Brands said “Marketing” 15 times on its Oct 7, 2026 call (FY27 Q2), and on each of its last 8 calls: 13, 11, 7, 5, 1, 7, 5, 15 times.
How often does Constellation Brands say “Marketing”?
As of Oct 24, 2026, Constellation Brands said “Marketing” on 2 of 2 calls with a settled Polymarket mention market since Jul 1, 2026 (100%), most recently on Oct 7, 2026.
What is the probability Constellation Brands says “Marketing” next time?
94%, from settlement history blended with transcripts (n=2). It is a base rate from history, not a forecast and not advice.
Who has to say it for the market to count?
Under the next market's rule: anyone.

Cite parrot.markets, “Constellation Brands: ‘Marketing’ mention history”, as of Oct 24, 2026, https://parrot.markets/earnings/STZ/words/marketing (CC BY 4.0)

Agents: this page as TSV at /api/v1/word?entity=constellation-brands&word=marketing · quotes: /api/v1/quotes?entity=constellation-brands&word=… · columnar JSON in #parrot-data · llms.txt · MCP