Constellation Brands: FY25 Q4 earnings call, Apr 10, 2025

…on driving distribution gains, on launching disciplined innovation, and on deploying incremental marketing investments to support the growth of our Beer Business, all while continuing…

…community for the last several years. We have increased our amount of marketing spend. As you know, in the back half of last year, we…

…future success along those lines. But we test and we review our marketing approach as you would expect on a quarter-by-quarter basis. But we're quite…

…I mean -- as Bill just noted, we don't compromise on our marketing spend. It's a very disciplined approach. You've heard us say this before,…

…Madness, with Soccer, with Major League Baseball, and with college football. So we're not shortchanging by any means the marketing investment behind our beer brands.