Will Amazon say “Advertising”?
Amazon did not say “Advertising” on its Jul 30, 2026 call (FY26 Q2); it said it on 7 of its last 8 calls: 7, 5, 7, 10, 11, 5, 11, 0 times. As of Oct 25, 2026, Amazon said “Advertising” on the only call with a settled Kalshi or Polymarket mention market so far, on Jul 31, 2025. Parrot’s p for the next listing is 85% (n=1, from settlement history blended with transcripts), not a forecast.
- Last 10
- 1/1Last 10 settled, oldest to newest: yes
- Streak
- said last time
- Counts
- company speakers + operator
Where it was said
quotes of at most 25 words; select an appearance
Amazon
Advertising
- Probability
- 85% · n=1
- Settled
- 1/1 (100%)
- Last calls
- said in 7 of 8
Next listing counts: company speakers + operator
Counts: company speakers + operator (not listed here; the usual rule)
9 counted (3 in prepared remarks, 6 in Q&A); 2 by speakers the rule does not count.
…22% year-over-year. Forrester recently recognized Amazon Ads as a leader in omnichannel advertising platforms with unmatched supply and insights for connected TV and commerce media.…
…right audiences and drive even stronger performance. We also partnered with Comcast Advertising to expand local advertising to thousands of brands and expanded interactive video…
Counts: company speakers + operator (not listed here; the usual rule)
5 counted (4 in prepared remarks, 1 in Q&A).
…revenue in the quarter and growing 22% year over year. Sponsored products advertising in our store continues to be our largest ads offering, and the…
…and automation to increase efficiency and elevate the customer experience. Shifting to advertising. Advertising revenue grew 22% in the fourth quarter and we added over…
Counts: company speakers + operator (not listed here; the usual rule)
9 counted (5 in prepared remarks, 4 in Q&A); 2 by speakers the rule does not count.
…22% year-over-year. We see strength across our broad portfolio of full photo advertising offerings that helps advertisers reach an average ad-supported audience of more than…
Every settled listing
newest first · 2 shown| Date | Listed as | Venue | Result | Our count |
|---|---|---|---|---|
| Jul 31, 2025 | Advertising |  Polymarket | Yes | 10 |
| Jul 31, 2025 | Advertising |  Kalshi | Yes | 9 |
Questions
- How many times did Amazon say “Advertising” on its last earnings call?
- Amazon did not say “Advertising” on its Jul 30, 2026 call (FY26 Q2); it said it on 7 of its last 8 calls: 7, 5, 7, 10, 11, 5, 11, 0 times.
- How often does Amazon say “Advertising”?
- As of Oct 25, 2026, Amazon said “Advertising” on the only call with a settled Kalshi or Polymarket mention market so far, on Jul 31, 2025.
- What is the probability Amazon says “Advertising” next time?
- 85%, from settlement history blended with transcripts (n=1). It is a base rate from history, not a forecast and not advice.
- Who has to say it for the market to count?
- Under the next market's rule: company speakers + operator.
Cite parrot.markets, “Amazon: ‘Advertising’ mention history”, as of Oct 25, 2026, https://parrot.markets/earnings/AMZN/words/advertising (CC BY 4.0)
Agents: this page as TSV at /api/v1/word?entity=amazon&word=advertising · quotes: /api/v1/quotes?entity=amazon&word=… · columnar JSON in #parrot-data · llms.txt · MCP