Will Ulta say “Market Share”?
Ulta said “Market Share” 9 times on its Aug 27, 2026 call (FY27 Q2), and on each of its last 8 calls: 4, 7, 1, 2, 9, 10, 4, 9 times. As of Oct 25, 2026, Ulta said “Market Share” on 2 of 2 calls with a settled Kalshi or Polymarket mention market since Dec 4, 2025 (100%), most recently on Mar 12, 2026. Parrot’s p for the next listing is 94% (n=2, from settlement history blended with transcripts), not a forecast.
- Last 10
- 2/2Last 10 settled, oldest to newest: yes yes
- Streak
- said the last 2 times
- Counts
- company speakers + operator
Where it was said
quotes of at most 25 words; select an appearance
Ulta
Market Share
- Probability
- 94% · n=2
- Settled
- 2/2 (100%)
- Last calls
- said in 8 of 8
Next listing counts: company speakers + operator
Counts: company speakers + operator (not listed here; the usual rule)
9 counted (8 in prepared remarks, 1 in Q&A); 1 by speakers the rule does not count.
Together, these efforts help drive meaningful market share expansion in fragrance. Beyond fragrance, K-beauty momentum continued. We expanded our leading assortment with the addition of…
…the quarter, the Space NK team drove robust sales growth and continued market share expansion. In Mexico, we continue to expand our footprint with the…
Counts: company speakers + operator (not listed here; the usual rule)
4 counted (4 in prepared remarks, 0 in Q&A).
From a market share perspective, we gained share in prestige beauty, and we were roughly flat in mass beauty. Beginning with our driving the core…
…Space NK, which operates stores in the U.K. and Ireland, continues to deliver healthy, well-balanced growth, expand its loyal customer base, and gain market share.
Counts: company speakers + operator
10 counted (7 in prepared remarks, 3 in Q&A).
…and caring for our guests, delivering stronger-than-expected fourth quarter sales, and continued market share gains in mass and prestige beauty. Successful events fueled all of…
Every settled listing
newest first · 3 shown| Date | Listed as | Venue | Result | Our count |
|---|---|---|---|---|
| Mar 12, 2026 | Market Share |  Kalshi | Yes | 10 |
| Dec 4, 2025 | Market Share |  Polymarket | Yes | 10 |
| Dec 4, 2025 | Market Share | Kalshi | Yes | 9 |
Questions
- How many times did Ulta say “Market Share” on its last earnings call?
- Ulta said “Market Share” 9 times on its Aug 27, 2026 call (FY27 Q2), and on each of its last 8 calls: 4, 7, 1, 2, 9, 10, 4, 9 times.
- How often does Ulta say “Market Share”?
- As of Oct 25, 2026, Ulta said “Market Share” on 2 of 2 calls with a settled Kalshi or Polymarket mention market since Dec 4, 2025 (100%), most recently on Mar 12, 2026.
- What is the probability Ulta says “Market Share” next time?
- 94%, from settlement history blended with transcripts (n=2). It is a base rate from history, not a forecast and not advice.
- Who has to say it for the market to count?
- Under the next market's rule: company speakers + operator.
Cite parrot.markets, “Ulta: ‘Market Share’ mention history”, as of Oct 25, 2026, https://parrot.markets/earnings/ULTA/words/market-share (CC BY 4.0)
Agents: this page as TSV at /api/v1/word?entity=ulta&word=market%20share · quotes: /api/v1/quotes?entity=ulta&word=… · columnar JSON in #parrot-data · llms.txt · MCP