Will Starbucks say “Holiday”?

Starbucks said “Holiday” 1 time on its Jul 29, 2026 call (FY26 Q3), and on 7 of its last 8 calls: 2, 2, 1, 2, 5, 5, 0, 1 times. As of Oct 24, 2026, Starbucks said “Holiday” on 2 of 3 calls with a settled Kalshi or Polymarket mention market since Oct 29, 2025 (67%), most recently on Jan 28, 2026. Parrot’s p for the next listing is 78% (n=3, from settlement history blended with transcripts), not a forecast.

78%from settlement history blended with transcripts · n=3counts: company speakers + operator
Last 10
2/3Last 10 settled, oldest to newest: yes yes no
Streak
not said last time
Counts
company speakers + operator
Updated

Where it was said

quotes of at most 25 words; select an appearance

Starbucks

Holiday

Probability
78% · n=3
Settled
2/3 (67%)
Last calls
said in 7 of 8

Next listing counts: company speakers + operator

FY26 Q3 earnings call, Jul 29, 2026 · said 1 time (counts)

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Counts: company speakers + operator (not listed here; the usual rule)

1 counted (1 in prepared remarks, 0 in Q&A).

Brian Niccolcompanyprepared · 12:37Hear it 12:32, Brian Niccol In transcript

…of fall with our iconic Pumpkin Spice Latte and kick off the holidays with our fan favorite Peppermint Mocha. We'll keep driving fandom with a…

FY26 Q2 earnings call, Apr 28, 2026 · not said

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FY26 Q1 earnings call, Jan 28, 2026 · said 5 times (counts)

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Counts: company speakers + operator

5 counted (4 in prepared remarks, 1 in Q&A).

Brian R. NiccolcompanypreparedIn transcript

…conversation and back into a leadership position. Including our barista mug, our holiday offering featured an exciting menu and new merchandise, which created real energy…

Catherine R. SmithcompanypreparedIn transcript

…proud of how our partners showed up for our customers throughout the holiday season. And I want to thank them for their dedication and hard…

Every match in the transcript

FY25 Q4 earnings call, Oct 29, 2025 · said 5 times (counts)

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Counts: company speakers + operator

5 counted (5 in prepared remarks, 0 in Q&A).

Brian NiccolcompanypreparedIn transcript

…and we're entering fiscal 2026 on stronger footing. Looking to Q1, the holiday season is a cherished moment for our customers and for our business.…

Brian NiccolcompanypreparedIn transcript

…collaboration. And we'll have newly designed gift cards, which have become a holiday staple. As we bring it all together, I'm confident the holiday season…

Every match in the transcript

FY25 Q3 earnings call, Jul 29, 2025 · said 2 times (counts)

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FY25 Q2 earnings call, Apr 29, 2025 · said 1 time (counts)

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FY25 Q1 earnings call, Jan 28, 2025 · said 2 times (counts)

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FY24 Q4 earnings call, Oct 30, 2024 · said 2 times (counts)

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Every settled listing

newest first · 4 shown
Every settled listing of this word, newest first
DateListed asVenueResultOur count
Apr 28, 2026HolidayKalshiNo0
Jan 28, 2026HolidayKalshiYes5
Oct 29, 2025HolidayPolymarketYes5
Oct 29, 2025HolidayKalshiYes5

Questions

How many times did Starbucks say “Holiday” on its last earnings call?
Starbucks said “Holiday” 1 time on its Jul 29, 2026 call (FY26 Q3), and on 7 of its last 8 calls: 2, 2, 1, 2, 5, 5, 0, 1 times.
How often does Starbucks say “Holiday”?
As of Oct 24, 2026, Starbucks said “Holiday” on 2 of 3 calls with a settled Kalshi or Polymarket mention market since Oct 29, 2025 (67%), most recently on Jan 28, 2026.
What is the probability Starbucks says “Holiday” next time?
78%, from settlement history blended with transcripts (n=3). It is a base rate from history, not a forecast and not advice.
Who has to say it for the market to count?
Under the next market's rule: company speakers + operator.

Cite parrot.markets, “Starbucks: ‘Holiday’ mention history”, as of Oct 24, 2026, https://parrot.markets/earnings/SBUX/words/holiday (CC BY 4.0)

Agents: this page as TSV at /api/v1/word?entity=starbucks&word=holiday · quotes: /api/v1/quotes?entity=starbucks&word=… · columnar JSON in #parrot-data · llms.txt · MCP