Will CarMax say “Acquisition Marketing”?
CarMax did not say “Acquisition Marketing” on its Sep 29, 2026 call (FY27 Q2); it said it on 3 of its last 8 calls: 0, 0, 0, 0, 1, 3, 3, 0 times. As of Oct 25, 2026, CarMax did not say “Acquisition Marketing” on the only call with a settled Kalshi mention market so far, on Sep 29, 2026. Parrot’s p for the next listing is 46% (n=1, from settlement history blended with transcripts), not a forecast.
- Last 10
- 0/1Last 10 settled, oldest to newest: no
- Streak
- not said last time
- Counts
- company speakers + operator
- Market
- 41¢ Kalshi (may be delayed)
Where it was said
quotes of at most 25 words; select an appearance
CarMax
Acquisition Marketing
- Probability
- 46% · n=1
- Settled
- 0/1 (0%)
- Last calls
- said in 3 of 8
Next listing counts: company speakers + operator
Counts: company speakers + operator (not listed here; the usual rule)
3 counted (2 in prepared remarks, 1 in Q&A); 1 by speakers the rule does not count.
…was supported by more competitive vehicle pricing, an increase in strong ROI acquisition marketing, and by initial progress toward the four strategic pillars that Keith…
…corporate overhead payroll drove the year-over-year favorability. Second, advertising expense increased by $8 million, reflecting higher acquisition marketing spend in support of sales and buys.
Counts: company speakers + operator (not listed here; the usual rule)
3 counted (2 in prepared remarks, 1 in Q&A).
…the business. We improved sales trends by lowering our prices, investing in acquisition marketing, and deploying an initial set of digital enhancements designed to drive…
…primarily timing-related. Third, advertising expense increased by $6 million, reflecting higher acquisition marketing spend. Turning to capital allocation, during the fourth quarter, we…
Counts: company speakers + operator (not listed here; the usual rule)
1 counted (0 in prepared remarks, 1 in Q&A).
…margins, lower prices out there being more price competitive. Supporting it with acquisition marketing, So think of, like, paid search, other direct levers like that,…
Every settled listing
newest first · 1 shown| Date | Listed as | Venue | Result | Our count |
|---|---|---|---|---|
| Sep 29, 2026 | Acquisition Marketing |  Kalshi | No | 0 |
Questions
- How many times did CarMax say “Acquisition Marketing” on its last earnings call?
- CarMax did not say “Acquisition Marketing” on its Sep 29, 2026 call (FY27 Q2); it said it on 3 of its last 8 calls: 0, 0, 0, 0, 1, 3, 3, 0 times.
- How often does CarMax say “Acquisition Marketing”?
- As of Oct 25, 2026, CarMax did not say “Acquisition Marketing” on the only call with a settled Kalshi mention market so far, on Sep 29, 2026.
- What is the probability CarMax says “Acquisition Marketing” next time?
- 46%, from settlement history blended with transcripts (n=1). It is a base rate from history, not a forecast and not advice.
- Who has to say it for the market to count?
- Under the next market's rule: company speakers + operator.
Cite parrot.markets, “CarMax: ‘Acquisition Marketing’ mention history”, as of Oct 25, 2026, https://parrot.markets/earnings/KMX/words/acquisition-marketing (CC BY 4.0)
Agents: this page as TSV at /api/v1/word?entity=carmax&word=acquisition%20marketing · quotes: /api/v1/quotes?entity=carmax&word=… · columnar JSON in #parrot-data · llms.txt · MCP