Will J.M. Smucker say “Bustelo”?

J.M. Smucker said “Bustelo” 3 times on its Aug 26, 2026 call (FY27 Q1), and on 6 of its last 8 calls: 0, 10, 10, 0, 2, 2, 1, 3 times. As of Oct 24, 2026, no Kalshi or Polymarket mention market on J.M. Smucker saying “Bustelo” has settled yet. Parrot’s p for the next listing is 72% (from the transcript model), not a forecast.

72%from transcript modelNext: Earnings call, Nov 24, 2026 · counts: company speakers + operator
Counts
company speakers + operator
Market
46¢ Kalshi (may be delayed)
Updated

Where it was said

quotes of at most 25 words; select an appearance

J.M. Smucker

Bustelo

Probability
72% · n=0
Last calls
said in 6 of 8

Next listing counts: company speakers + operator

FY27 Q1 earnings call, Aug 26, 2026 · said 3 times (counts)

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Counts: company speakers + operator (not listed here; the usual rule)

3 counted (0 in prepared remarks, 3 in Q&A); 1 by speakers the rule does not count.

Mark SmuckercompanyqaIn transcript

…results in the quarter on all three of our key brands with Bustelo growing, supported by the Game Face campaign around soccer, and then Dunkin'…

Mark SmuckercompanyqaIn transcript

Alexia, thank you for that question. Bustelo has been a rocket ship, and I would note that almost every quarter there's been double-digit growth. Sometimes…

Every match in the transcript

FY26 Q4 earnings call, Jun 9, 2026 · said 1 time (counts)

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Counts: company speakers + operator (not listed here; the usual rule)

1 counted (0 in prepared remarks, 1 in Q&A).

Tucker MarshallcompanyqaIn transcript

…continue to lead the category across segments and the value spectrum with Bustelo being a very significant growth brand now beyond half a billion dollars…

FY26 Q3 earnings call, Feb 26, 2026 · said 2 times (counts)

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Counts: company speakers + operator (not listed here; the usual rule)

2 counted (0 in prepared remarks, 2 in Q&A).

Mark SmuckercompanyqaIn transcript

…business continues to perform very well and obviously delivered great growth on Bustelo, and we'll continue to do the right thing for our coffee business.

Mark SmuckercompanyqaIn transcript

…business, the innovation there has actually performed well. That's also true in Bustelo, Uncrustables. And a lot of the innovation that we've -- that has…

FY26 Q2 earnings call, Nov 25, 2025 · said 2 times (counts)

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FY26 Q1 earnings call, Aug 27, 2025 · not said

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FY25 Q4 earnings call, Jun 11, 2025 · said 10 times (counts)

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FY25 Q3 earnings call, Feb 27, 2025 · said 10 times (counts)

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FY25 Q2 earnings call, Nov 26, 2024 · not said

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Questions

How many times did J.M. Smucker say “Bustelo” on its last earnings call?
J.M. Smucker said “Bustelo” 3 times on its Aug 26, 2026 call (FY27 Q1), and on 6 of its last 8 calls: 0, 10, 10, 0, 2, 2, 1, 3 times.
Who has to say it for the market to count?
Under the next market's rule: company speakers + operator.

Cite parrot.markets, “J.M. Smucker: ‘Bustelo’ mention history”, as of Oct 24, 2026, https://parrot.markets/earnings/SJM/words/bustelo (CC BY 4.0)

Agents: this page as TSV at /api/v1/word?entity=jm-smucker&word=bustelo · quotes: /api/v1/quotes?entity=jm-smucker&word=… · columnar JSON in #parrot-data · llms.txt · MCP