YETI (YETI): FY24 Q4 earnings call, Feb 13, 2025

…were able to maximize our impact by staying nimble and strategically allocating marketing dollars to our various channels through major shopping periods. Gear Garage was…

…will be shifting from variable and nonvariable expenses to the following groupings: marketing costs, employee compensation and benefits costs, distribution and fulfillment costs, depreciation and…

…a cost efficient -- in many ways, a cost-efficient way of creating marketing. Our corporate sales, our partnerships, Amazon, in particular, in there. I think…

…to the mid-funnel to create that combination between brand awareness and product marketing and awareness versus lower-funnel transaction, which I think is the more contested…

…So I would say I wouldn't expect a big pop in our marketing spend. It's more about the micro adjustments we make within what we…