Will Ulta say “Traffic”?
Ulta said “Traffic” 3 times on its Aug 27, 2026 call (FY27 Q2), and on 6 of its last 8 calls: 4, 1, 3, 0, 1, 0, 3, 3 times. As of Oct 24, 2026, Ulta said “Traffic” on 3 of 4 calls with a settled Kalshi or Polymarket mention market since Dec 4, 2025 (75%), most recently on Aug 27, 2026. Parrot’s p for the next listing is 73% (n=4, from settlement history blended with transcripts), not a forecast.
- Last 10
- 3/4Last 10 settled, oldest to newest: yes no yes yes
- Streak
- said the last 2 times
- Counts
- company speakers + operator
Where it was said
quotes of at most 25 words; select an appearance
Ulta
Traffic
- Probability
- 73% · n=4
- Settled
- 3/4 (75%)
- Last calls
- said in 6 of 8
Next listing counts: company speakers + operator
Counts: company speakers + operator
3 counted (3 in prepared remarks, 0 in Q&A).
At the same time, we strategically leveraged promotions to drive traffic and sales, fueled incremental sales through personalization, and increased app engagement, with the app…
These high-energy events featured brand education and drove in-store traffic, strong guest engagement, and sales. E-commerce momentum continued in Q2 as we delivered our sixth…
Counts: company speakers + operator
2 counted (0 in prepared remarks, 2 in Q&A); 1 by speakers the rule does not count.
…environment. We are really focused on how we can continue to drive traffic. We're very confident in our marketing and our merchandising plans to really…
…the sales growth, Kecia, which is very impressive with transactions and with traffic, as you exited the quarter, how's the exit rate looking forward? Just…
Not counted under this market’s speaker rule.
Counts: company speakers + operator
1 counted (1 in prepared remarks, 0 in Q&A).
…into improving guest satisfaction results for the quarter. We drove solid in-store traffic and sales growth, with successful execution of key moments and events, including…
Every settled listing
newest first · 6 shown
Polymarket
KalshiQuestions
- How many times did Ulta say “Traffic” on its last earnings call?
- Ulta said “Traffic” 3 times on its Aug 27, 2026 call (FY27 Q2), and on 6 of its last 8 calls: 4, 1, 3, 0, 1, 0, 3, 3 times.
- How often does Ulta say “Traffic”?
- As of Oct 24, 2026, Ulta said “Traffic” on 3 of 4 calls with a settled Kalshi or Polymarket mention market since Dec 4, 2025 (75%), most recently on Aug 27, 2026.
- What is the probability Ulta says “Traffic” next time?
- 73%, from settlement history blended with transcripts (n=4). It is a base rate from history, not a forecast and not advice.
- Who has to say it for the market to count?
- Under the next market's rule: company speakers + operator.
Cite parrot.markets, “Ulta: ‘Traffic’ mention history”, as of Oct 24, 2026, https://parrot.markets/earnings/ULTA/words/traffic (CC BY 4.0)
Agents: this page as TSV at /api/v1/word?entity=ulta&word=traffic · quotes: /api/v1/quotes?entity=ulta&word=… · columnar JSON in #parrot-data · llms.txt · MCP