Will Ulta say “TikTok”?
Ulta said “TikTok” 8 times on its Aug 27, 2026 call (FY27 Q2), and on 5 of its last 8 calls: 0, 0, 1, 1, 0, 3, 5, 8 times. As of Oct 24, 2026, Ulta said “TikTok” on the only call with a settled Kalshi mention market so far, on Aug 27, 2026. Parrot’s p for the next listing is 85% (n=1, from settlement history blended with transcripts), not a forecast.
- Last 10
- 1/1Last 10 settled, oldest to newest: yes
- Streak
- said last time
- Counts
- company speakers + operator
Where it was said
quotes of at most 25 words; select an appearance
Ulta
TikTok
- Probability
- 85% · n=1
- Settled
- 1/1 (100%)
- Last calls
- said in 5 of 8
Next listing counts: company speakers + operator
Counts: company speakers + operator
8 counted (8 in prepared remarks, 0 in Q&A).
…our vast network of more than 1,500 convenient store locations. Ulta Beauty's TikTok Shop continued to gain traction during the quarter, supported by the official…
…studio, driving in-store guest excitement and online impressions. Since the launch, our TikTok initiative has driven over 100 million impressions. Notably, we are attracting significant…
Counts: company speakers + operator (not listed here; the usual rule)
5 counted (5 in prepared remarks, 0 in Q&A).
…strong guest satisfaction metrics. This quarter marked the exciting launch of our TikTok shop with a strategic focus on our only at Ulta exclusive brands.…
…with us. In addition, a number of brand partners have expressed interest in offering their products as part of our curated TikTok assortment and bundles.
Counts: company speakers + operator (not listed here; the usual rule)
3 counted (2 in prepared remarks, 1 in Q&A).
…And we are pleased to announce today an expanded strategic integration with TikTok. Next week, we will launch Ulta Beauty, Inc. on TikTok Shop where…
Every settled listing
newest first · 1 shown| Date | Listed as | Venue | Result | Our count |
|---|---|---|---|---|
| Aug 27, 2026 | TikTok |  Kalshi | Yes | 8 |
Questions
- How many times did Ulta say “TikTok” on its last earnings call?
- Ulta said “TikTok” 8 times on its Aug 27, 2026 call (FY27 Q2), and on 5 of its last 8 calls: 0, 0, 1, 1, 0, 3, 5, 8 times.
- How often does Ulta say “TikTok”?
- As of Oct 24, 2026, Ulta said “TikTok” on the only call with a settled Kalshi mention market so far, on Aug 27, 2026.
- What is the probability Ulta says “TikTok” next time?
- 85%, from settlement history blended with transcripts (n=1). It is a base rate from history, not a forecast and not advice.
- Who has to say it for the market to count?
- Under the next market's rule: company speakers + operator.
Cite parrot.markets, “Ulta: ‘TikTok’ mention history”, as of Oct 24, 2026, https://parrot.markets/earnings/ULTA/words/tiktok (CC BY 4.0)
Agents: this page as TSV at /api/v1/word?entity=ulta&word=tiktok · quotes: /api/v1/quotes?entity=ulta&word=… · columnar JSON in #parrot-data · llms.txt · MCP