Will Ulta say “Reward”?

Ulta said “Reward” 2 times on its Aug 27, 2026 call (FY27 Q2), and on 5 of its last 8 calls: 1, 1, 0, 0, 0, 2, 2, 2 times. As of Oct 24, 2026, Ulta said “Reward” on 3 of 4 calls with a settled Kalshi or Polymarket mention market since Dec 4, 2025 (75%), most recently on Aug 27, 2026. Parrot’s p for the next listing is 73% (n=4, from settlement history blended with transcripts), not a forecast.

73%from settlement history blended with transcripts · n=4counts: company speakers + operator
Last 10
3/4Last 10 settled, oldest to newest: no yes yes yes
Streak
said the last 3 times
Counts
company speakers + operator
Updated

Where it was said

quotes of at most 25 words; select an appearance

Ulta

Reward

Probability
73% · n=4
Settled
3/4 (75%)
Last calls
said in 5 of 8

Next listing counts: company speakers + operator

FY27 Q2 earnings call, Aug 27, 2026 · said 2 times (counts)

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Counts: company speakers + operator

2 counted (2 in prepared remarks, 0 in Q&A).

Kecia Steelmancompanyprepared · 10:29Hear it 10:23, Kecia Steelman In transcript

…active members, remains central to inspiring members through personalized experiences, meaningful rewards, and exclusive benefits that deepen engagement and build lasting relationships with…

Kecia Steelmancompanyprepared · 16:55Hear it 16:49, Kecia Steelman In transcript

…convenient shopping and fulfillment options, and a powerful, value-rich loyalty program that rewards members with personalized promotions, relevant offers, and exclusive perks. Looking ahead, we…

FY27 Q1 earnings call, Jun 2, 2026 · said 2 times (counts)

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Counts: company speakers + operator

2 counted (2 in prepared remarks, 0 in Q&A).

Kecia SteelmancompanypreparedIn transcript

Ulta Beauty's diverse assortment, omnichannel convenience, and compelling loyalty rewards program uniquely positions us to meet our guests' evolving needs. Finally, we are staying focused…

Kecia SteelmancompanypreparedIn transcript

During the quarter, we expanded our Ulta Beauty Rewards loyalty program to nearly 47 million members, up 4% year-over-year. We are leveraging our vast first-party…

FY25 Q4 earnings call, Mar 12, 2026 · said 2 times (counts)

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Counts: company speakers + operator

2 counted (0 in prepared remarks, 2 in Q&A).

Kecia L. SteelmancompanyqaIn transcript

…going to continue to double down and really start to reap the reward of the investments that we made in 2025 and harvest that in…

Every match in the transcript

FY25 Q3 earnings call, Dec 4, 2025 · not said

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FY25 Q2 earnings call, Aug 28, 2025 · not said

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FY25 Q1 earnings call, May 29, 2025 · not said

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FY24 Q4 earnings call, Mar 13, 2025 · said 1 time (counts)

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FY24 Q3 earnings call, Dec 5, 2024 · said 1 time (counts)

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Every settled listing

newest first · 6 shown
Every settled listing of this word, newest first
DateListed asVenueResultOur count
Aug 27, 2026RewardPolymarketYes2
Aug 27, 2026RewardKalshiYes2
Jun 2, 2026RewardKalshiYes2
Mar 12, 2026RewardKalshiYes2
Dec 4, 2025RewardPolymarketNo0
Dec 4, 2025RewardKalshiNo0

Questions

How many times did Ulta say “Reward” on its last earnings call?
Ulta said “Reward” 2 times on its Aug 27, 2026 call (FY27 Q2), and on 5 of its last 8 calls: 1, 1, 0, 0, 0, 2, 2, 2 times.
How often does Ulta say “Reward”?
As of Oct 24, 2026, Ulta said “Reward” on 3 of 4 calls with a settled Kalshi or Polymarket mention market since Dec 4, 2025 (75%), most recently on Aug 27, 2026.
What is the probability Ulta says “Reward” next time?
73%, from settlement history blended with transcripts (n=4). It is a base rate from history, not a forecast and not advice.
Who has to say it for the market to count?
Under the next market's rule: company speakers + operator.

Cite parrot.markets, “Ulta: ‘Reward’ mention history”, as of Oct 24, 2026, https://parrot.markets/earnings/ULTA/words/reward (CC BY 4.0)

Agents: this page as TSV at /api/v1/word?entity=ulta&word=reward · quotes: /api/v1/quotes?entity=ulta&word=… · columnar JSON in #parrot-data · llms.txt · MCP