Will Ulta say “Fragrance”?

Ulta said “Fragrance” 13 times on its Aug 27, 2026 call (FY27 Q2), and on each of its last 8 calls: 9, 3, 8, 3, 4, 6, 8, 13 times. As of Oct 24, 2026, Ulta said “Fragrance” on the only call with a settled Polymarket mention market so far, on Aug 27, 2026. Parrot’s p for the next listing is 94% (n=1, from settlement history blended with transcripts), not a forecast.

94%from settlement history blended with transcripts · n=1counts: anyone
Last 10
1/1Last 10 settled, oldest to newest: yes
Streak
said last time
Counts
anyone
Updated

Where it was said

quotes of at most 25 words; select an appearance

Ulta

Fragrance

Probability
94% · n=1
Settled
1/1 (100%)
Last calls
said in 8 of 8

Next listing counts: anyone

FY27 Q2 earnings call, Aug 27, 2026 · said 13 times (counts)

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Counts: anyone

13 counted (11 in prepared remarks, 2 in Q&A).

Kecia Steelmancompanyprepared · 5:33Hear it 5:27, Kecia Steelman In transcript

…official grand opening campaign and the addition of several new brands to the shop, including TikTok's first live celebrity fragrance launch by rapper Ice Spice.

Kecia Steelmancompanyprepared · 6:52Hear it 6:46, Kecia Steelman In transcript

…go-to-market and brand-building efforts underway to advance our ambition to win in fragrance. Fragrance continues to be an important growth driver for Ulta Beauty, supported…

Every match in the transcript

FY27 Q1 earnings call, Jun 2, 2026 · said 8 times (counts)

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Counts: company speakers + operator (not listed here; the usual rule)

8 counted (7 in prepared remarks, 1 in Q&A).

Kecia SteelmancompanypreparedIn transcript

…activations in stores and online. Today, I'd like to highlight an exclusive fragrance brand, NOYZ. An approachable, vegan and cruelty-free fragrance brand inspired by relatable…

Kecia SteelmancompanypreparedIn transcript

…social buzz into Q2 with the recent debut of Be Her, a fragrance collaboration with award-winning singer-songwriter Ella Langley. From a broader newness perspective, our…

Every match in the transcript

FY25 Q4 earnings call, Mar 12, 2026 · said 6 times (counts)

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Counts: company speakers + operator (not listed here; the usual rule)

5 counted (5 in prepared remarks, 0 in Q&A); 1 by speakers the rule does not count.

Kecia L. SteelmancompanypreparedIn transcript

…with a curated and powerful holiday assortment, impactful newness, and a leading fragrance offering. Our relentless commitment to operational excellence had store teams quickly restocking…

Every match in the transcript

FY25 Q3 earnings call, Dec 4, 2025 · said 4 times (counts)

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FY25 Q2 earnings call, Aug 28, 2025 · said 3 times (counts)

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FY25 Q1 earnings call, May 29, 2025 · said 8 times (counts)

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FY24 Q4 earnings call, Mar 13, 2025 · said 3 times (counts)

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FY24 Q3 earnings call, Dec 5, 2024 · said 9 times (counts)

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Every settled listing

newest first · 1 shown
Every settled listing of this word, newest first
DateListed asVenueResultOur count
Aug 27, 2026FragrancePolymarketYes13

Questions

How many times did Ulta say “Fragrance” on its last earnings call?
Ulta said “Fragrance” 13 times on its Aug 27, 2026 call (FY27 Q2), and on each of its last 8 calls: 9, 3, 8, 3, 4, 6, 8, 13 times.
How often does Ulta say “Fragrance”?
As of Oct 24, 2026, Ulta said “Fragrance” on the only call with a settled Polymarket mention market so far, on Aug 27, 2026.
What is the probability Ulta says “Fragrance” next time?
94%, from settlement history blended with transcripts (n=1). It is a base rate from history, not a forecast and not advice.
Who has to say it for the market to count?
Under the next market's rule: anyone.

Cite parrot.markets, “Ulta: ‘Fragrance’ mention history”, as of Oct 24, 2026, https://parrot.markets/earnings/ULTA/words/fragrance (CC BY 4.0)

Agents: this page as TSV at /api/v1/word?entity=ulta&word=fragrance · quotes: /api/v1/quotes?entity=ulta&word=… · columnar JSON in #parrot-data · llms.txt · MCP