Will Ulta say “AI / Artificial Intelligence”?
Ulta said “AI / Artificial Intelligence” 7 times on its Aug 27, 2026 call (FY27 Q2), and on 5 of its last 8 calls: 3, 0, 2, 0, 0, 9, 7, 7 times. As of Oct 24, 2026, Ulta said “AI / Artificial Intelligence” on 3 of 3 calls with a settled Kalshi or Polymarket mention market since Mar 12, 2026 (100%), most recently on Aug 27, 2026. Parrot’s p for the next listing is 90% (n=3, from settlement history blended with transcripts), not a forecast.
- Last 10
- 3/3Last 10 settled, oldest to newest: yes yes yes
- Streak
- said the last 3 times
- Counts
- company speakers + operator
Where it was said
quotes of at most 25 words; select an appearance
Ulta
AI / Artificial Intelligence
- Probability
- 90% · n=3
- Settled
- 3/3 (100%)
- Last calls
- said in 5 of 8
Next listing counts: company speakers + operator
Counts: company speakers + operator
7 counted (7 in prepared remarks, 0 in Q&A).
In addition, our AI-powered sourcing capabilities continue to optimize omnichannel inventory across all nodes, allowing us to meet greater guest and customer demand more efficiently…
…and discovery, we have scaled content creation and enriched product information across AI platforms like OpenAI's ChatGPT, positioning Ulta Beauty as an authoritative source for…
Counts: company speakers + operator
7 counted (6 in prepared remarks, 1 in Q&A).
In addition, we continue to leverage AI to optimize our business. From a guest-facing perspective, we introduced an online shopping agent, Ulta AI, to enhance…
…our focus on leveraging the strengths of our partners to maximize the AI opportunity. Finally, turning to our efforts to cultivate one of our most…
Counts: company speakers + operator
9 counted (8 in prepared remarks, 1 in Q&A).
…through features like Split Card, and increased personalization through the power of AI in our automated marketing engine that delivered relevant, dynamic, and timely content…
Every settled listing
newest first · 4 shown| Date | Listed as | Venue | Result | Our count |
|---|---|---|---|---|
| Aug 27, 2026 | AI / Artificial Intelligence |  Polymarket | Yes | 7 |
| Aug 27, 2026 | AI / Artificial Intelligence |  Kalshi | Yes | 7 |
| Jun 2, 2026 | AI / Artificial Intelligence | Kalshi | Yes | 7 |
| Mar 12, 2026 | AI / Artificial Intelligence | Kalshi | Yes | 9 |
Questions
- How many times did Ulta say “AI / Artificial Intelligence” on its last earnings call?
- Ulta said “AI / Artificial Intelligence” 7 times on its Aug 27, 2026 call (FY27 Q2), and on 5 of its last 8 calls: 3, 0, 2, 0, 0, 9, 7, 7 times.
- How often does Ulta say “AI / Artificial Intelligence”?
- As of Oct 24, 2026, Ulta said “AI / Artificial Intelligence” on 3 of 3 calls with a settled Kalshi or Polymarket mention market since Mar 12, 2026 (100%), most recently on Aug 27, 2026.
- What is the probability Ulta says “AI / Artificial Intelligence” next time?
- 90%, from settlement history blended with transcripts (n=3). It is a base rate from history, not a forecast and not advice.
- Who has to say it for the market to count?
- Under the next market's rule: company speakers + operator.
Cite parrot.markets, “Ulta: ‘AI / Artificial Intelligence’ mention history”, as of Oct 24, 2026, https://parrot.markets/earnings/ULTA/words/ai-or-artificial-intelligence (CC BY 4.0)
Agents: this page as TSV at /api/v1/word?entity=ulta&word=ai%20%2F%20artificial%20intelligence · quotes: /api/v1/quotes?entity=ulta&word=… · columnar JSON in #parrot-data · llms.txt · MCP