Will Zeta say “Forrester”?
Zeta said “Forrester” 1 time on its Aug 4, 2026 call (FY26 Q2), and on 4 of its last 8 calls: 3, 0, 0, 0, 0, 1, 3, 1 times. As of Oct 24, 2026, Zeta said “Forrester” on the only call with a settled Kalshi mention market so far, on Aug 4, 2026. Parrot’s p for the next listing is 67% (n=1, from settlement history blended with transcripts), not a forecast.
- Last 10
- 1/1Last 10 settled, oldest to newest: yes
- Streak
- said last time
- Counts
- company speakers + operator
Where it was said
quotes of at most 25 words; select an appearance
Zeta
Forrester
- Probability
- 67% · n=1
- Settled
- 1/1 (100%)
- Last calls
- said in 4 of 8
Next listing counts: company speakers + operator
Counts: company speakers + operator
1 counted (0 in prepared remarks, 1 in Q&A).
…As you know, Elizabeth, we always talk about we deliver according to Forrester 600%-700% return on marketing spend. We're seeing clients who are adopting Athena…
Counts: company speakers + operator (not listed here; the usual rule)
3 counted (2 in prepared remarks, 1 in Q&A).
This differentiated approach has been recognized by Forrester, where Zeta was once again named a leader, also reflected in our customer advocacy with an NPS…
…market share is drive meaningful return on investment to your clients. The Forrester study that came out that said we have a 600% return on…
Counts: company speakers + operator (not listed here; the usual rule)
1 counted (1 in prepared remarks, 0 in Q&A); 1 by speakers the rule does not count.
…business, not a cost center. A recent Total Economic Impact study by Forrester confirmed a 600% return on ad spend, which we believe is contributing…
…really impressive number when you're talking about the 600% ROI from the Forrester study. Can you just talk a little bit about kind of the…
Not counted under the usual rule (company speakers + operator); this word was not listed here.
Every settled listing
newest first · 1 shown| Date | Listed as | Venue | Result | Our count |
|---|---|---|---|---|
| Aug 4, 2026 | Forrester |  Kalshi | Yes | 1 |
Questions
- How many times did Zeta say “Forrester” on its last earnings call?
- Zeta said “Forrester” 1 time on its Aug 4, 2026 call (FY26 Q2), and on 4 of its last 8 calls: 3, 0, 0, 0, 0, 1, 3, 1 times.
- How often does Zeta say “Forrester”?
- As of Oct 24, 2026, Zeta said “Forrester” on the only call with a settled Kalshi mention market so far, on Aug 4, 2026.
- What is the probability Zeta says “Forrester” next time?
- 67%, from settlement history blended with transcripts (n=1). It is a base rate from history, not a forecast and not advice.
- Who has to say it for the market to count?
- Under the next market's rule: company speakers + operator.
Cite parrot.markets, “Zeta: ‘Forrester’ mention history”, as of Oct 24, 2026, https://parrot.markets/earnings/ZETA/words/forrester (CC BY 4.0)
Agents: this page as TSV at /api/v1/word?entity=zeta&word=forrester · quotes: /api/v1/quotes?entity=zeta&word=… · columnar JSON in #parrot-data · llms.txt · MCP