Will Meta say “Advertising”?
Meta said “Advertising” 5 times on its Oct 21, 2026 call (FY26 Q3), and on 6 of its last 8 calls: 1, 8, 2, 3, 1, 0, 0, 5 times. As of Oct 24, 2026, Meta said “Advertising” on 5 of 5 calls with a settled Kalshi or Polymarket mention market since Jul 30, 2025 (100%), most recently on Oct 21, 2026. Parrot’s p for the next listing is 76% (n=5, from settlement history blended with transcripts), not a forecast.
- Last 10
- 5/5Last 10 settled, oldest to newest: yes yes yes yes yes
- Streak
- said the last 5 times
- Counts
- company speakers + operator
- Market
- 67¢ Kalshi (may be delayed)
Where it was said
quotes of at most 25 words; select an appearance
Meta
Advertising
- Probability
- 76% · n=5
- Settled
- 5/5 (100%)
- Last calls
- said in 6 of 8
Next listing counts: company speakers + operator
Counts: company speakers + operator
5 counted (4 in prepared remarks, 1 in Q&A); 1 by speakers the rule does not count.
…5% more conversions at the same cost per conversion and increased their advertising investment by 9% compared with similar non-adopters. We are rolling out additional…
…its campaign messaging. After the business assistant recommended testing longer, more descriptive advertising copy, the business saw a 57% increase in purchases and a 36%…
Counts: company speakers + operator
1 counted (0 in prepared remarks, 1 in Q&A); 1 by speakers the rule does not count.
…there are going to be opportunities both in terms of subscriptions and advertising and all of the different things that you see on that. And…
…Susan, it's really interesting to see the acceleration even ex FX and advertising. I'm just wondering if you're seeing a general acceleration in e-commerce activity.…
Not counted under this market’s speaker rule.
Counts: company speakers + operator
3 counted (0 in prepared remarks, 3 in Q&A); 1 by speakers the rule does not count.
…we make across the family of apps and improve the recommendations and advertising. And I think there's just a -- as we've shown, there's sort…
Every settled listing
newest first · 9 shown| Date | Listed as | Venue | Result | Our count |
|---|---|---|---|---|
| Oct 21, 2026 | Advertising |  Polymarket | Yes | 6 |
| Oct 21, 2026 | Advertising |  Kalshi | Yes | 5 |
| Jul 29, 2026 | Advertising | Polymarket | Yes | 1 |
| Jul 29, 2026 | Advertising | Kalshi | No | 0 |
| Jan 28, 2026 | Advertising | Kalshi | Yes | 1 |
| Oct 29, 2025 | Advertising | Polymarket | Yes | 4 |
| Oct 29, 2025 | Advertising | Kalshi | Yes | 3 |
| Jul 30, 2025 | Advertising | Polymarket | Yes | 2 |
| Jul 30, 2025 | Advertising | Kalshi | Yes | 2 |
Questions
- How many times did Meta say “Advertising” on its last earnings call?
- Meta said “Advertising” 5 times on its Oct 21, 2026 call (FY26 Q3), and on 6 of its last 8 calls: 1, 8, 2, 3, 1, 0, 0, 5 times.
- How often does Meta say “Advertising”?
- As of Oct 24, 2026, Meta said “Advertising” on 5 of 5 calls with a settled Kalshi or Polymarket mention market since Jul 30, 2025 (100%), most recently on Oct 21, 2026.
- What is the probability Meta says “Advertising” next time?
- 76%, from settlement history blended with transcripts (n=5). It is a base rate from history, not a forecast and not advice.
- Who has to say it for the market to count?
- Under the next market's rule: company speakers + operator.
Cite parrot.markets, “Meta: ‘Advertising’ mention history”, as of Oct 24, 2026, https://parrot.markets/earnings/META/words/advertising (CC BY 4.0)
Agents: this page as TSV at /api/v1/word?entity=meta&word=advertising · quotes: /api/v1/quotes?entity=meta&word=… · columnar JSON in #parrot-data · llms.txt · MCP