Will Nike say “Black Friday”?

Nike did not say “Black Friday” on its Oct 1, 2026 call (FY27 Q1); it said it on 2 of its last 8 calls: 1, 0, 0, 0, 2, 0, 0, 0 times. As of Oct 24, 2026, Nike said “Black Friday” on the only call with a settled Kalshi or Polymarket mention market so far, on Dec 18, 2025. Parrot’s p for the next listing is 39% (n=1, from settlement history blended with transcripts), not a forecast.

39%from settlement history blended with transcripts · n=1counts: company speakers + operator
Last 10
1/1Last 10 settled, oldest to newest: yes
Streak
said last time
Counts
company speakers + operator
Updated

Where it was said

quotes of at most 25 words; select an appearance

Nike

Black Friday

Probability
39% · n=1
Settled
1/1 (100%)
Last calls
said in 2 of 8

Next listing counts: company speakers + operator

FY27 Q1 earnings call, Oct 1, 2026 · not said

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FY26 Q4 earnings call, Jun 30, 2026 · not said

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FY26 Q3 earnings call, Mar 31, 2026 · not said

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FY26 Q2 earnings call, Dec 18, 2025 · said 2 times (counts)

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Counts: company speakers + operator

2 counted (1 in prepared remarks, 1 in Q&A).

Matt FriendcompanypreparedIn transcript

…markdown rates, and increased demand at full price. Nike.com posted its best Black Friday ever this year. Partially driven by strong sell-through of the Jordan…

Elliott HillcompanyqaIn transcript

…back to telling stories. That by the way, that was our largest Black Friday ever that Black Cat was. A launch ever. And then just…

FY26 Q1 earnings call, Sep 30, 2025 · not said

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FY25 Q4 earnings call, Jun 26, 2025 · not said

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FY25 Q3 earnings call, Mar 20, 2025 · not said

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FY25 Q2 earnings call, Dec 19, 2024 · said 1 time (counts)

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Counts: company speakers + operator (not listed here; the usual rule)

1 counted (1 in prepared remarks, 0 in Q&A).

Matt FriendcompanypreparedIn transcript

…inflecting positive, especially around the quarter's biggest consumer moments. In North America, Black Friday week was our largest demand week ever on NIKE Digital with…

Every settled listing

newest first · 2 shown
Every settled listing of this word, newest first
DateListed asVenueResultOur count
Dec 18, 2025Black FridayPolymarketYes2
Dec 18, 2025Black FridayKalshiYes2

Questions

How many times did Nike say “Black Friday” on its last earnings call?
Nike did not say “Black Friday” on its Oct 1, 2026 call (FY27 Q1); it said it on 2 of its last 8 calls: 1, 0, 0, 0, 2, 0, 0, 0 times.
How often does Nike say “Black Friday”?
As of Oct 24, 2026, Nike said “Black Friday” on the only call with a settled Kalshi or Polymarket mention market so far, on Dec 18, 2025.
What is the probability Nike says “Black Friday” next time?
39%, from settlement history blended with transcripts (n=1). It is a base rate from history, not a forecast and not advice.
Who has to say it for the market to count?
Under the next market's rule: company speakers + operator.

Cite parrot.markets, “Nike: ‘Black Friday’ mention history”, as of Oct 24, 2026, https://parrot.markets/earnings/NKE/words/black-friday (CC BY 4.0)

Agents: this page as TSV at /api/v1/word?entity=nike&word=black%20friday · quotes: /api/v1/quotes?entity=nike&word=… · columnar JSON in #parrot-data · llms.txt · MCP