Will Coca-Cola say “World Cup”?
Coca-Cola said “World Cup” 12 times on its Jul 28, 2026 call (FY26 Q2), and on 4 of its last 8 calls: 0, 0, 0, 1, 0, 2, 8, 12 times. As of Oct 24, 2026, no Kalshi or Polymarket mention market on Coca-Cola saying “World Cup” has settled yet. Parrot’s p for the next listing is 79% (from the transcript model), not a forecast.
- Counts
- anyone
- Market
- 49¢ Polymarket (may be delayed)
Where it was said
quotes of at most 25 words; select an appearance
Coca-Cola
World Cup
- Probability
- 79% · n=0
- Last calls
- said in 4 of 8
Next listing counts: anyone
Counts: company speakers + operator (not listed here; the usual rule)
11 counted (6 in prepared remarks, 5 in Q&A); 1 by speakers the rule does not count.
In the second quarter, our FIFA World Cup integrated marketing campaign and the world-class activation brought consumers closer to the action, showed the power of…
…grew revenue and profit for the quarter. Our dual approach with FIFA World Cup and America250 gave us a unique platform to be part of…
Counts: company speakers + operator (not listed here; the usual rule)
7 counted (4 in prepared remarks, 3 in Q&A); 1 by speakers the rule does not count.
…marketing and commercial plan. For example, we activated Coca-Cola with the FIFA World Cup Trophy Tour and offered fans interactive experiences, music, games, and product…
…including the Coke and meals campaign and passion points like the FIFA World Cup Trophy Tour and the English Premier League. Also, we are more…
Counts: company speakers + operator (not listed here; the usual rule)
1 counted (0 in prepared remarks, 1 in Q&A); 1 by speakers the rule does not count.
…as well in 2026, is the fact that Mexico will host the World Cup event. It's the biggest event on earth in terms of engagement…
Questions
- How many times did Coca-Cola say “World Cup” on its last earnings call?
- Coca-Cola said “World Cup” 12 times on its Jul 28, 2026 call (FY26 Q2), and on 4 of its last 8 calls: 0, 0, 0, 1, 0, 2, 8, 12 times.
- Who has to say it for the market to count?
- Under the next market's rule: anyone.
Cite parrot.markets, “Coca-Cola: ‘World Cup’ mention history”, as of Oct 24, 2026, https://parrot.markets/earnings/KO/words/world-cup (CC BY 4.0)
Agents: this page as TSV at /api/v1/word?entity=coca-cola&word=world%20cup · quotes: /api/v1/quotes?entity=coca-cola&word=… · columnar JSON in #parrot-data · llms.txt · MCP