Will Disney say “Advertising”?
Disney said “Advertising” 4 times on its Aug 5, 2026 call (FY26 Q3), and on each of its last 8 calls: 4, 3, 9, 6, 6, 1, 1, 4 times. As of Oct 24, 2026, Disney said “Advertising” on the only call with a settled Kalshi mention market so far, on May 7, 2025. Parrot’s p for the next listing is 86% (n=1, from settlement history blended with transcripts), not a forecast.
- Last 10
- 1/1Last 10 settled, oldest to newest: yes
- Streak
- said last time
- Counts
- company speakers
Where it was said
quotes of at most 25 words; select an appearance
Disney
Advertising
- Probability
- 86% · n=1
- Settled
- 1/1 (100%)
- Last calls
- said in 8 of 8
Next listing counts: company speakers
Counts: company speakers + operator (not listed here; the usual rule)
4 counted (0 in prepared remarks, 4 in Q&A).
Okay. It's a good actually segue to an advertising question next from Jessica Reif Ehrlich at BofA. Hugh, you want to take this? You have…
Yeah. Absolutely. Thanks for the advertising question, Jessica. Look, overall, we're pleased with the upfront results, really driven by the unmatched live events calendar that…
Counts: company speakers + operator (not listed here; the usual rule)
1 counted (0 in prepared remarks, 1 in Q&A).
Additionally, we saw double-digit advertising revenue growth compared to the prior year period. We are highly focused on churn, and we continue to see the…
Counts: company speakers + operator (not listed here; the usual rule)
1 counted (1 in prepared remarks, 0 in Q&A); 1 by speakers the rule does not count.
…geopolitical, operating, and industry conditions, competition, execution risks, the market for advertising, our future financial performance, and legal and regulatory developments. Refer to…
…revenue growth. Any breakdown of US international or how you expect subscription and advertising revenue to trend over the rest of the year? Thank you.
Not counted under the usual rule (company speakers + operator); this word was not listed here.
Every settled listing
newest first · 1 shown| Date | Listed as | Venue | Result | Our count |
|---|---|---|---|---|
| May 7, 2025 | Advertising |  Kalshi | Yes | 9 |
Questions
- How many times did Disney say “Advertising” on its last earnings call?
- Disney said “Advertising” 4 times on its Aug 5, 2026 call (FY26 Q3), and on each of its last 8 calls: 4, 3, 9, 6, 6, 1, 1, 4 times.
- How often does Disney say “Advertising”?
- As of Oct 24, 2026, Disney said “Advertising” on the only call with a settled Kalshi mention market so far, on May 7, 2025.
- What is the probability Disney says “Advertising” next time?
- 86%, from settlement history blended with transcripts (n=1). It is a base rate from history, not a forecast and not advice.
- Who has to say it for the market to count?
- Under the next market's rule: company speakers.
Cite parrot.markets, “Disney: ‘Advertising’ mention history”, as of Oct 24, 2026, https://parrot.markets/earnings/DIS/words/advertising (CC BY 4.0)
Agents: this page as TSV at /api/v1/word?entity=disney&word=advertising · quotes: /api/v1/quotes?entity=disney&word=… · columnar JSON in #parrot-data · llms.txt · MCP